Virtual
Don’t let tariffs define your growth strategy. Canadian businesses overly dependent on U.S. markets are feeling the strain of rising tariffs and unpredictable trade shifts. The good news? There are high-potential alternatives — if you know where to look.
In this webinar, founders Iris Redinger (Material Futures) and Natalie Ashdown (Evoco Ltd.) share how they successfully expanded into Vietnam and Taiwan — navigating strategic entry points, overcoming cultural and regulatory challenges, and turning early roadblocks into long-term wins.
- Learn how to enter and operate in fast-growing Asian economies
- Hear firsthand accounts of market entry, expansion, and lessons learned
- Understand cultural and regulatory nuances before you make a move
- Walk away with a roadmap to diversify your export strategy with confidence
The Global Growth Series provides Canadian exporters with the insights and tools needed to succeed in international markets. Through expert-led webinars and summits, the series explores critical trade challenges and offers actionable strategies to accelerate growth.
Agenda
12:00 – 12:05 pm: Opening Remarks
12:05 – 12:15 pm: Lay of the Land
12:15 – 12:45 pm: Open Discussion
- Iris Redinger, Founder & CEO, Material Futures
- Nathalie Ashdown, COO & Co-Founder, Evoco Ltd.
12:45 – 12:55 pm: Q&A
12:55 – 1:00 pm: Closing Remarks
Speakers
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Natalie Ashdown
COO & Co-Founder, Evoco Ltd.
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Christine Nakamura
Vice-President, Central Canada Office, Asia Pacific Foundation of Canada
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Iris Redinger
Founder, CEO, Material Futures Lab
Tickets & Registration
Registration for this event is free.