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SuperCharge Initiative: Accelerating EV Adoption Across the GTHA

The Toronto Region Board of Trade and The Atmospheric Fund (TAF) are leading a two-year advocacy campaign to accelerate electric vehicle (EV) adoption in Toronto, Hamilton and Vaughan.

with support from: The Atmospheric Fund

An EV charger, powering up a vehicle.

About the Initiative

Transportation currently produces 35 per cent of the Toronto Region’s emissions and 25 per cent of Canada’s emissions. With Ontario recently securing record investments in electric vehicle (EV) manufacturing, ambitious new federal sales mandates for ZEVs and the Ontario government’s just-released Hydrogen Strategy, the Toronto Region is poised to become a global leader in ZEV adoption. The Board laid out a path to capitalize on this opportunity in our 2022 report, SuperCharge Roadmap.

Building on this work, the SuperCharge Initiative seeks to implement six recommendations from the Low Carbon Cities Canada (LC3) and Green Municipal Fund (GMF)'s report on how municipalities can incentivize EV uptake and adoption.

The six recommendations are:

  1. Create advantages for zero-emission vehicles (ZEVs) in the cities
  2. Develop a reliable and equitable EV charging network
  3. Enable EV-Ready retrofits in existing buildings
  4. Ensure all new buildings are EV-Ready
  5. Accelerate ZEV adoption in municipal fleets and transit
  6. Encourage the electrification of shared fleets

Objectives, Impact and Strategic Approach

EV adoption is a priority for the transportation industry, businesses and environmental organizations. Our goal is to ensure that key recommendations for EV uptake are adopted by each of these three municipalities by summer 2024.

The Board, TAF, and the coalition are supporting the development of policy solutions that will improve electric vehicle adoption in each municipality. We will also engage with potential partners in related sectors to develop a coordinated approach to increasing EV use and adoption.

Focus Municipalities

Stakeholder Coalition

Initiatives like this would not be possible without support from the local businesses, Chambers of Commerce, industry stakeholders, and environmental non-for-profits, who have formed this coalition, including:

Chamber of Commerce Partners 

Environmental NGOs

Business Stakeholders