The Market Activation Program (MAP) is a premium fee-for-service and a gateway to unlocking the Toronto region—Canada’s economic powerhouse. Designed for international businesses ready to expand into North America, MAP provides a curated experience that connects you directly with the people, insights, and opportunities that matter most.
Through personalized B2B matchmaking, exclusive site visits to industry hubs, and practical workshops on navigating the Canadian market, MAP is more than just a program—it’s your launchpad to success. Whether you’re exploring partnerships, scouting investment opportunities, or simply looking to make your mark in Canada, MAP delivers the tools and connections to turn ambition into achievement.
Welcome to Toronto, where global businesses come to thrive.
How Inbound Trade Missions Work
MAP is tailored to accommodate various types of trade missions, including buying, selling, and foreign direct investment (FDI) opportunities. The program focuses on key industries such as Life Sciences, Advanced Manufacturing, Clean Technology, Nuclear, and Artificial Intelligence. For inquiries about other sectors, please reach out via email. Depending on the needs of your delegation, missions can be delivered in-person, virtually, or through a hybrid format, ensuring flexibility and impact.
Phase 1: Application
Choose one of two ways to start: complete our application form or schedule a consultation if you are unsure about the type of mission that best suits your goals. Applications must be submitted no later than three months prior to trade mission start date. Early submissions are recommended to ensure priority consideration.
Phase 2: Assessment
Our team will evaluate your application and provide a decision, along with the finalized trade mission launch date.
Phase 3: Trade Mission
- Market Education: Gain valuable insights into your target market, uncover new opportunities, and develop strategies to seize them.
- B2B Matchmaking: Participate in curated one-on-one meetings designed to connect your delegation with potential partners aligned to your objectives.
- Site Visits (Optional): Enhance your experience with tailored site visits to Toronto’s leading industry hubs.
WHO IS THIS FOR?
MAP is tailored for governments and businesses ready to engage with Toronto’s dynamic economy. To participate, applicants must align with one or more of the following objectives:
Sourcing Opportunities: Seeking Canadian products, services, or technologies to enhance operations or supply chains.
Market Expansion: Interested in selling products, services, or technologies to Canadian partners or clients.
Investment Goals: Exploring opportunities to establish operations in the Toronto Region or invest in Ontario-based companies.
If your organization is committed to fostering international trade, innovation, or investment, MAP is the gateway to realizing those ambitions.
INTERESTED IN LEARNING MORE?
Complete our intake form or contact us directly.
KEY CONTACT
Carlos Rojas: +1 416 862 4549 | crojas@bot.com
