Toronto often defines itself by its diversity. 369 Global is building a business around the idea that diversity is not just social identity, but economic advantage.
369 Global is a Toronto-based media company operating at the intersection of storytelling, partnerships and cross-cultural engagement. Under its banner sits 3 Magazine, its flagship print and digital publication focused on global identity, entrepreneurship and creative leadership.
When Publisher and Founder Muraly Srinarayanathas launched 3 Magazine, he was responding to what he saw as a disconnect in the market. “We saw a gap in how stories about culture and business were being told,” he says. “In a region as diverse as Toronto, identity shapes entrepreneurship, leadership and innovation. That connection wasn’t being explored in a strategic way.”
Bridging Culture, Commerce and Community
The premise behind 3 Magazine is direct: culture and commerce are not separate conversations. The publication was designed to bridge both, connecting entrepreneurs, thought leaders, artists and innovators whose work reflects Canada’s evolving business landscape.
“Our mission is to connect people and ideas,” Muraly says, “and to highlight how collaboration across communities drives economic and social progress.”
That approach mirrors the structure of the Toronto region itself. Businesses operate across borders. Creative industries intersect with technology and finance. Talent moves fluidly between sectors. 3 Magazine positions itself within that exchange, spotlighting individuals who operate between industries and geographies.
“Our understanding of the world is woven from the cultures we’ve embraced and the places we’ve called home,” Muraly says. “We tell stories that travel.”
Proving the Model in Year One
The magazine recently marked its first anniversary — a milestone that signals more than longevity. In a challenging media environment, surviving and growing through year one requires operational discipline.
Launching the publication meant balancing creative ambition with financial realities. Building readership and attracting aligned partners took persistence. The company invested early in editorial leadership, strengthening its newsroom structure and refining its voice. Strategic alliances followed, reinforcing the publication’s commercial base.
“Independent media can’t survive on content alone,” Muraly says. “It requires strong leadership, partnerships and clarity of purpose.”
The anniversary issue, featuring Lilly Singh on the cover, reflects that next stage. It signals an effort to elevate design, deepen storytelling and broaden reach across digital and print platforms. For 369 Global, it represents expansion within Canada’s creative economy rather than a celebratory endpoint.
A Commercial Case for Cultural Fluency
From the advertising side, the value proposition is equally clear.
“Advertisers today are looking for authenticity and alignment,” says Dinesh Kumar, who leads advertising sales. “They don’t just want impressions. They want engaged audiences that see themselves in the content.”
In the Toronto region, that audience is significant. Companies compete for multicultural consumers and globally minded talent. Media platforms that reflect those realities offer targeted access and credibility.
“Culture drives engagement,” Dinesh says. “And engagement drives business performance.”
Beyond publishing, the implication is broader. Cities that translate diversity into brand strength often attract investment, tourism and international partnerships. By elevating local talent and global Canadian voices, 3 Magazine contributes to how the Toronto region is perceived beyond its borders.
“When we showcase creative energy and entrepreneurial resilience, we’re strengthening Toronto’s brand as a city that thrives on diversity and collaboration,” Srinarayanathas says.
Building for the Long Term
As 369 Global looks ahead, the focus is on scale. Year one laid the foundation. The next phase involves expanding reach, deepening partnerships and reinforcing its position within Canada’s independent media landscape.
For other founders, Muraly offers straightforward advice: stay anchored in purpose.
“Let authenticity guide every decision,” he says. “Building something meaningful takes patience and collaboration.”
In a region shaped by migration, innovation and cross-sector exchange, 369 Global’s core argument is simple. Culture is not a backdrop to economic growth. It is part of the infrastructure that sustains it.
