Global expansion opens new doors — but it also creates new challenges, especially when it comes to communicating across languages, regions, and cultures. For Attached, a global communications agency with offices in Toronto and The Hague, that challenge became the catalyst for innovation.
Attached helps brands communicate with confidence through scalable localization — AI-powered, human-verified, and grounded in cultural insight and controlled quality. Their goal is to support international growth while helping clients stay true to who they are.
That mission took a major leap forward last May with the launch of the Attached AI Suite: a powerful set of four AI-powered, human-verified localization services designed to help companies manage the growing speed, volume, and complexity of multilingual content.
“The inspiration came directly from our clients,” says Matthijs Kooijman, Commercial Director at Attached. “More and more international teams are turning to AI for content creation and translation. At the same time, as Canada–U.S. dynamics shift, more Toronto-based companies are exploring new markets – often with unfamiliar languages and cultural expectations.”
He adds, “While AI offers speed and scale, it can’t validate accuracy, tone, intent, or cultural fit the way humans can. The AI Suite bridges that gap – blending AI efficiency with human insight so companies no longer have to choose between moving fast and staying on-brand.”
Meeting a Real Need for International Growth
The AI Suite is designed to help businesses scale globally — without sacrificing brand quality or message consistency. “For businesses in Toronto and beyond, international success hinges on one thing: clear, culturally relevant communication,” says Kooijman. “Whether entering markets in Europe, Asia, or Latin America, the ability to connect with multilingual audiences is critical. The AI Suite gives growing companies a smart, scalable way to expand globally – without compromising tone, message, or quality. And perhaps most importantly, it gives clients peace of mind, knowing our validation ensures they can communicate their content with confidence.”
One Toronto-based SaaS company recently used the AI Suite to roll out support content and onboarding messages for a product launch across multiple European markets. They had previously relied on in-house translations, but struggled with tone consistency and speed. Attached’s team helped them turn around verified, localized content across five languages — all while maintaining the brand’s voice. That efficiency, paired with Attached’s deep human oversight, proved to be a turning point in their international expansion timeline.
Balancing Speed, Security and Quality
As with any innovation, the road to launch came with its own hurdles.
“The biggest challenge was balancing speed, quality, and security – without overwhelming our clients,” says Kooijman. “Many AI solutions are too technical, too generic, or too disconnected from real brand needs.”
Attached tackled this by staying close to its clients’ needs and keeping control over the experience. “We overcame this by listening closely to our clients, choosing the right tech partners, and applying our own localization expertise. The result is the Attached AI Suite: an ISO 27001-certified platform, seamlessly integrated into existing workflows and supported by human-in-the-loop services where they matter most. It’s more than a platform – it’s a strategic partnership.”
Long-Term Thinking, Real-World Results
The AI Suite doesn’t represent a pivot — it’s a natural evolution of Attached’s mission and values. “Attached has always believed in smart, sustainable international growth,” says Kooijman. “The AI Suite is a natural extension of our mission: combining innovation with human expertise to help brands expand globally – with results they can trust and quality they can control. It reinforces our role not just as a vendor, but as a strategic communication partner.”
Based in Toronto and proud to join the Toronto Region Board of Trade as a member, Attached is contributing to the region’s broader momentum by helping local companies scale confidently across borders. Their human-verified, AI-powered model is enabling fast-growing teams to enter global markets without losing what makes their voice distinct — a growing need in today’s increasingly competitive landscape.
