Virtual
Your best customers are already in your data — you just haven’t identified them yet.
Many small and mid-sized businesses collect valuable customer information in CRMs and spreadsheets, but without analytics expertise, those insights stay hidden. The result is scattered marketing, wasted sales effort, and missed opportunities for growth.
AI can change that. With the right approach, you can use the data you already have to uncover your Ideal Customer Profile (ICP) — the customers most likely to buy, stay, and grow with your business.
Join Emile Languepin and Gregory Belhumeur, Co-Founders of Beaucoup Data, and Scott Snowden, Partner at Flywheel Strategic, for an interactive mini case study and panel discussion on how AI can help you identify your best customers and focus your marketing and sales where it matters most.
Hear how real businesses use AI-powered insights from their CRM to sharpen targeting and boost revenue.
Get step-by-step guidance to start applying AI tools like Excel and Sheets right away.
Understand the practical building blocks of creating ICPs with CRM data and LLMs — from data foundations to workflows.
Build confidence in using data to drive smarter business growth — no coding or analytics background needed.
This session is designed for:
Business owners and managers who want to better understand their customers and improve targeting.
Sales, marketing, and operations professionals who manage customer data in CRMs, spreadsheets, or databases.
Small and mid-sized business leaders looking to apply AI tools to make smarter, data-backed decisions.
Anyone curious about AI and how it can simplify customer analysis and boost growth without a data science team.
Agenda
Mini Case: From CRM Data to Ideal Customers
A short walkthrough of how a Canadian SME used AI and CRM data to refine its Ideal Customer Profile (ICP), focus on the right segments, and drive measurable growth.
Panel: Unlocking AI Value from Your CRM
Panel discussion featuring Emile Languepin and Gregory Belhumeur of Beaucoup Data and Scott Snowden of Flywheel Strategic on:
Why use LLMs (Large Language Models) with CRM data
Data governance and safety
Building ICPs with CRM and LLMs — how to get started
Tooling and workflows that drive results
Interactive Q&A
Bring your questions about your own CRM, data readiness, and AI use cases for a live discussion with our speakers.
Speakers
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Gregory Belhumeur
Co-Founder, Beaucoup Data
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Emile Languepin
Co-Founder, Beaucoup Data
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Scott Snowden
Partner, Flywheel Strategic
Tickets & Registration
Registration for this event is free.