
Complacency to Competitiveness: A Blueprint for Canada’s Economic Future
Decades of stable, rules-based trade between Canada and the U.S. have been upended. A sweeping set of tariffs—50% on steel and aluminum, 35% on non-CUSMA compliant goods, 10% on energy exports—has reshaped one of the world’s most integrated economic relationships.
Despite the strain, Canada–U.S. trade still exceeds $950 billion annually, supporting millions of jobs. But as sectors from energy to manufacturing absorb the fallout, Canadian businesses must act quickly to adapt—or risk being left behind in a fractured trade landscape.
We’ve assembled resources and tools to help businesses navigate what comes next.
View our full report here:
Together, let's continue to fuel this critical conversation. To share your industry insights and help shape our ongoing advocacy priorities, email us at media@bot.com.
1. Engage Early and United:
- A proactive “Team Canada” approach is essential. Efforts must begin immediately to engage allies and influencers within the US aligned with President Trump.
- A cohesive, central message that Canada is committed to addressing bilateral concerns can help strengthen our position.
2. Prioritize Key Areas:
- Energy and Natural Resources: Accelerate critical mineral projects and pipeline initiatives to align with US strategic priorities.
- Security Collaboration: Increase investments in Arctic defense and border security.
- Policy Coordination: Avoid unnecessary trade conflicts, such as the current issue with the digital services tax, by aligning better with multinational norms.
3. Boost Productivity:
- Canadian businesses must urgently adopt productivity-enhancing technology and innovation to remain competitive. Our Business Council of Toronto agenda has been banging this drum for over a year and now is the time for more urgent action. Government support in this area will likely be necessary to drive rapid change.
- Total trilateral merchandise trade between Canada, the U.S., and Mexico hit $1.93 trillion in 2023.
- Ontario—U.S. trade alone is valued at around $500 billion annually.
- If Ontario were a country, it would be the U.S.'s third-largest trading partner — a testament to our mutual reliance.
- In 2023, 82% of Ontario’s exports went straight to the U.S., and roughly 77% of Canada's.
- According to the province, Ontario was the top export destination for 17 US states and second for 11 others.
- Every day, over $320 million in goods flow across the Ambassador Bridge between Windsor and Detroit.
- Exports to the U.S. are responsible for 32% of Ontario’s GDP. In 2022, approximately 1.2 million jobs in Ontario were attributable to U.S. trade.
