The Quay, 100 Queens Quay East, 3rd Floor
In Person
Most organizations are still running lead generation the same way they did five or ten years ago.
The pressure hasn’t changed. Sales need a pipeline. Leadership wants growth. Marketing is expected to deliver more leads faster.
But the environment has.
Buyers are more informed. Markets are oversaturated with competition. Attention is harder to earn. And traditional tactics deliver diminishing returns.
More activity isn’t the answer. Smarter execution is.
In this session, we’ll introduce Lead Generation 2.0 — a more informed, data-driven, and increasingly AI-enabled approach to go-to-market.
It’s not about generating more leads. It’s about generating the right outcomes.
Attendees will learn how to:
● Build a modern GTM framework rooted in real audience insight and intent data
● Move beyond surface-level personas to uncover true decision drivers and buying signals
● Use data and AI to identify and act on high-impact moments across the buyer journey
● Align messaging, channels, and timing to improve conversion, not just volume
● Shift from isolated campaigns to a connected system that drives pipeline and revenue
Titan One is a Toronto-based marketing and communications agency on a mission to help B2B organizations drive leads and win, with better insights and bolder approaches that break through.
Agenda
11:30-12:00 Lunch and networking
12:00-12:45 Presentation
12:45-1:00 Networking
Speakers
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Laura Davis Saville
Head of Strategy
Titan One
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Derek Roldan
Managing Director
Titan One
Tickets & Registration
Tickets and registration info:
Member: $20
Non-member: $35
