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Media Release

New Trade Mission to Spain to Boost Canadian Tech Firms' Growth in Europe

WTC Toronto's latest trade mission will help Canadian Smart Cities businesses make a splash in Spain.

A roundabout in Spain at night, with time-lapse photography.

TORONTO, August 16, 2022 – The World Trade Centre Toronto (WTC-T), in partnership with the Canadian Trade Commissioner Service (TCS), the provinces of Quebec and Ontario, and Calgary Economic Development, will lead a delegation of Canadian companies to Spain this November to participate in the 2022 Smart City Expo World Congress (SCEWC).


This Market Activation Program (MAP) national trade mission will assist trade-ready Canadian companies within the Smart Cities sector build and refine their export strategies as well as offer opportunities to expand their operations in Spain and Europe.

In a series of virtual webinars from October 5 to 6, delegates will hear from best-in-class subject matter experts about expansion strategies in Spain and other European markets. Following the sessions, the delegation will attend a four-day intensive program at the Smart City Expo World Congress (SCEWC) in Barcelona from November 14-17. During this period, Canadian businesses will represent their brand at the expo, participate in Canada’s most engaging pavilion to date, attend a curated B2B program with Spanish companies, join site visits and network with international attendees and European Trade Commissioners.

“Today, we are only seeing a glimpse of what technology can accomplish in urban environments as cities become greener, smarter and more responsive. This trade mission will help Canadian companies working to build a sustainable future for cities to make the most of these emerging opportunities. The event brings together global, national, and regional urban representatives, thought leaders, entrepreneurs, investors, and top corporations that have the kind of decision-making power that drives smart cities. Together with our partners, we are really excited to lead a large delegation of Canadian companies to one of the world’s leading events for smart cities,” said Leigh Smout, President, World Trade Centre-Toronto.

"We are excited to return to Barcelona this November for the Smart City Expo World Congress to showcase how Toronto fosters an equitable, inclusive, environmentally beneficial and economically prosperous digital connected community that prioritizes privacy and security. We look forward to learning from the best in global leadership on how technology is making cities greener and more efficient and how we can do that safely here at home,” said Lawrence Eta, Chief Technology Officer for the City of Toronto.

“We look forward to returning to Barcelona this November for the Smart City Expo World Congress to showcase Canadian cleantech solutions and collaborations that are accelerating the journey to net zero at home and abroad. We are excited to connect with smart city innovators and early adopters gathering for the Congress to join forces to accelerate the deployment of smart, sustainable technologies at commercial scale,” said Alex Ryan, SVP Partner Solutions at MaRS Discovery District.

“Calgary Economic Development is looking forward to returning to the Smart City Expo World Congress in Barcelona this November to support Calgary-based tech companies in their export endeavours to Europe! This year will be returning to further develop Calgary’s trade relationship with Europe travelling with the official Canadian delegation. Travelling on the national delegation adds value to companies and organizations like CED as we enter these new markets and look to build deeper business connections,” said Shona Reilly, Manager, Trade at Calgary Economic Development.

Here's a chance for Canadian companies to meet prospective buyers from all over Europe and exhibit their innovative solutions and products to over 24,000 visitors and buyers from more than 700 cities. Interested businesses can register as an Exhibitor or a Non-Exhibiting Participant for the MAP Canadian Smart Cities Trade Mission for $4500 and $2500 respectively. To learn more, visit

About the Toronto Region Board of Trade

The Toronto Region Board of Trade is one of the largest and most influential business chambers in North America and is a catalyst for the region’s economic agenda. We pursue policy change to drive the growth and competitiveness of the Toronto region and facilitate market opportunities with programs, partnerships and connections to help our members succeed – domestically and internationally.

Media Contact

Andrew Perez, Media Relations Manager

About the World Trade Centre Toronto

The World Trade Centre Toronto (WTC-T) is the Board’s trade services arm. As an award-winning member of the World Trade Centers Association, WTC-T creates unparalleled global access for the Toronto region’s business community with its connection to 326 branded properties and trade services associations in 92 countries and 321 cities. WTC-T provides targeted international trade advisory services and expertise through comprehensive research, trade education, strategy building workshops, trade missions and valuable connections to experts and networks. Learn more at and follow us on Twitter @WTC-TO or LinkedIn