Virtual
Europe is open for business—but are you leaving opportunity on the table? CETA gives Canadian companies preferential access to the EU, yet many SMEs never fully benefit because the rules feel overwhelming. Participants will gain clear, actionable takeaways to sharpen their EU strategy, make confident decisions, and compete more effectively in the European market.
This webinar demystifies CETA and shows you how to turn trade policy into real revenue. Through expert insights and real SME success stories, you’ll learn how to unlock tariff savings, navigate EU compliance with confidence, and access public procurement opportunities across Europe. No theory—just practical guidance you can apply immediately. Leave with a clear, step-by-step roadmap to enter or expand in the EU and use CETA as a strategic edge over global competitors.
• How to claim CETA tariff benefits and avoid common compliance pitfalls.
• Rules of origin, customs documentation, and certification best practices.
• Services, mobility, and EU procurement opportunities available to Canadian firms.
• How SMEs are successfully using CETA to diversify beyond North America.
Delivered by World Trade Centre Toronto, the Global Growth Series equips Canadian exporters with the tools, insights, and partner networks needed to succeed in international markets. Each session offers deep dives into high-potential regions, featuring real-world case studies and proven strategies.
Agenda
• 12:00 – 12:05 Opening Remarks – Cecilia Turnbull, WTC-T
• 12:05 – 12:15 Why CETA Still Matters for Export Diversification
• 12:15 – 12:30 Tariffs, Rules of Origin & Documentation Deep Dive
• 12:30 – 12:50 CETA in Practice: SME Exporter Insights
• 12:50 – 12:55 Q&A
• 12:55 – 13:00 Closing Remarks – Cecilia Turnbull, WTCT-T
Speakers
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Christian Sivière
President, Solimpex
Tickets & Registration
Registration is FREE and open now