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Forging a Frictionless Pre-Purchase Journey for Canadian Consumers | PwC

PwC - Forging a frictionless pre-purchase journey for Canadian consumers

Explore PwC's Canadian Consumer Insights June 2023 Pulse Survey to learn how new retail technologies are changing consumers’ purchasing habits. Gain insights on how Canadians are shifting their shopping priorities and adapt your business accordingly.

At a glance

  • New retail technologies such as chatbots are changing how consumers research products.
  • Upmarket shoppers commonly turn to social media and the metaverse before making real-world purchases.
  • Consumers are keen to buy more products directly from brands and through subscription services.


Disclaimer: The views expressed by our members are their own and do not necessarily represent or reflect the opinions of the Toronto Region Board of Trade (TRBOT).