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Sell Smarter: AI Tools for B2B Growth

A one-day hands-on workshop where Ontario women business leaders build the AI tools, frameworks, and 6–8-week pilot plan to drive more revenue.
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In Person

The Executive Certificates program is for ambitious Canadian professionals, including entrepreneurs, business owners, managers, directors, executives and individuals seeking to enhance their expertise and acquire new skills to stay ahead in the ever-evolving business landscape. 

This program offers in-depth and hands-on sessions that delve into crucial topics related to trade and business expansion. Led by top-notch industry experts, participants will engage in workshops and receive valuable mentorship, empowering them to excel in the marketplace. 

About the Session

This session will equip women entrepreneurs, business owners, managers, directors, and leaders of Ontario-based companies with the knowledge, skills, and tools needed to leaders who want to move beyond AI hype and put practical tools to work immediately.  You'll work through three high-impact areas:  understanding demand generation as a process, automating parts of your quote and proposal processes and constructing, small, risk-contained pilots anchored to KPIs and ROI.  

Through live startup demos, peer case studies, and structured experiment tool sets, you'll leave with a concrete 6–8-week pilot, and a cohort of peers facing the same challenges. 

 No prior AI experience required — just a business problem worth solving.  

Why Attend

Improving sales performance and productivity across your organization starts with treating the sales process as the heartbeat of your business. For many Canadian SMB leaders, sales remain a constant sticking point. This session is an opportunity to identify ways to free up your time, and your sales team’s time, so they can focus on what they do best: closing deals.  

KEY PROGRAM OUTCOMES:  

  • Understanding demand gen as a process: Suitable for an AI-powered pipeline system built around your buyers.   
  • Faster, more consistent proposals: Your real quotes and proposals reviewed and improved using AI, leaving you with a repeatable process your team can use immediately.   
  • A  6–8-week pilot: A concrete, prioritized roadmap scoped to your business — built during the workshop, not assigned as homework.  
  • Real-world AI sales proof points: Direct exposure to how Ontario SMBs are scaling with AI, through startup demos and peer-led case studies you can benchmark against your own business.   
  • A commitment and a cohort: You leave with a public pledge and a peer group of like-stage leaders for built-in accountability to follow through. 

Eligibility Criteria

Executive Certificates are open to women entrepreneurs, business owners, managers, directors, and leaders of companies that are:  

  • Exporting a product, services or technologies and want to diversify their export market or are exploring the possibility of expanding their business internationally  
  • Generating more than $250,000 in annual revenue  
  • Operating for at least 1 year and registered in Canada  
  • Offering an attractive value proposition 

(Please register even if your company does not meet all the criteria.  Applications will be reviewed on a case-by-case basis).  

For more information  contact Maria Grazzia Alvarez, Senior Manager, WTC-T malvarez@bot.com.   

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