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Grow Smarter: AI-Powered Marketing for Women Entrepreneurs

This one-day session is tailored for women business leaders ready to move beyond AI basics. Through hands-on workshops, you'll learn how to apply agentic AI strategically within your marketing function, explore practical use cases, and ground your approach in Canadian data governance. You'll leave with a practical, ROI-driven plan your team can put into action.
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ABOUT THE SESSION 

This one-day session is tailored for women business owners and executives in Ontario who want to move past the AI-101 conversation and put practical tools to work in their marketing function immediately. You'll explore what's genuinely new in agentic AI for marketing, build a compliant data and governance foundation under Canadian privacy rules, and leave with a practical plan you can hand to your own team to drive growth.  

This is not a lecture. Through live workshops a hands-on use-case audit, and an AI content sprint, you'll leave with a one-page opportunity map, a compliance checklist and a real marketing asset already built during the day. 

WHY ATTEND

Marketing is one of the fastest-moving functions for AI adoption — but most Ontario SMEs are still stuck at content creation, one prompt at a time. This session moves past that: a workflow audit of your own marketing function, a Canadian-built compliance checklist, and a practical plan grounded in KPIs and ROI, not talking points.

KEY PROGRAM OUTCOMES

  • Know what AI can actually do for your marketing: Understand where agentic AI, personalization, and tool selection genuinely fit into your workflow — so decisions are grounded in substance, not hype.  
  • Build a compliant, defensible AI marketing foundation: Know what customer data you can use, how, and under what governance (PIPEDA, consent, first-party data), so your initiatives don't create legal or reputational risk.  
  • Leave with a plan your team can act on: Walk away with a practical roadmap — grounded in KPIs and ROI — that you can hand to your team to move forward with immediately.  
  • Build a real marketing asset: Walk out with at least one working marketing asset, built live during the day's content sprint. 

WHO SHOULD ATTEND:

This program is designed for women senior leaders responsible for marketing, innovation, strategy, and growth, including:

  • Business owners, Founders, and C-Suite Executives: CEOs, COOs, CFOs, CIO/CTOs and CMOs

ELIGIBILITY CRITERIA:  

Executive Certificates are open to companies that are:

  • Generating more than $250,000 in annual revenue   
  • Operating for at least 1 year and registered in Canada  
  • Offering an attractive value proposition   

Please register even if your company does not meet all the criteria. Applications will be reviewed on a case-by-case basis. For more information contact Maria Grazzia Alvarez at  malvarez@bot.com. 

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Executive Certificates

Join WTC Toronto's new Executive Certificates course to give your business the advantage it needs to succeed.

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Our Executive Certificates are designed for export-ready companies meeting the eligibility requirements outlined above. Your application will be reviewed by one of our team members, who will connect with you within 3-5 business days to discuss your program status.

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