Virtual
Your customers are no longer only searching on Google. Increasingly, they are asking AI assistants for recommendations and acting on the answer. That shift has a new name: generative engine optimization, or GEO.
Unlike a traditional search, which returns a list of results, an AI assistant often gives a single synthesized answer and names only a handful of businesses. Getting found increasingly depends on whether your business is clearly understood, accurately described and cited across the web.
In this webinar, practitioners who help businesses improve visibility in AI tools will take attendees from the fundamentals to more advanced practice. You will learn how GEO and SEO work together, how to check what AI says about your business, and how to measure whether AI is actually bringing you customers.
- Understand what GEO is, in plain language, and how it differs from traditional SEO
- Learn what replaces “ranking first” in AI-generated answers and which tactics are worth your time and budget
- Find out why SEO still matters and how SEO and GEO work together
- Learn how to check what AI tools say about your brand, including inaccurate prices, services or business details
- See how to measure whether AI is sending you customers, even when they never click a link
- Understand when to work with a provider, what value they should add and what you can handle in-house
- Ask questions in a live, no-jargon Q&A
This session is designed for:
- Business owners and executives who keep hearing about GEO and want to understand whether it matters to them
- Marketing and communications leaders at small and mid-sized businesses
- Founders and business owners deciding whether to act now or wait
Agenda
TBD
Speakers
TBD
Tickets & Registration
Registration for this event is free.