In Person
This one-day session is for Ontario business owners and executives who want to move past the AI-101 conversation and put practical tools to work in their marketing function immediately. You'll explore what's genuinely new in agentic AI for marketing, build a compliant data and governance foundation under Canadian privacy rules, and leave with a practical plan you can hand to your own team to drive growth.
This is not a lecture. Through live workshops a hands-on use-case audit, and an AI content sprint, you'll leave with a one-page opportunity map, a compliance checklist and a real marketing asset already built during the day.
Marketing is one of the fastest-moving functions for AI adoption — but most Ontario SMEs are still stuck at content creation, one prompt at a time. This session moves past that: a workflow audit of your own marketing function, a Canadian-built compliance checklist, and a practical plan grounded in KPIs and ROI, not talking points.
- Know what AI can actually do for your marketing: Understand where agentic AI, personalization, and tool selection genuinely fit into your workflow — so decisions are grounded in substance, not hype.
- Build a compliant, defensible AI marketing foundation: Know what customer data you can use, how, and under what governance (PIPEDA, consent, first-party data), so your initiatives don't create legal or reputational risk.
- Leave with a plan your team can act on: Walk away with a practical roadmap — grounded in KPIs and ROI — that you can hand to your team to move forward with immediately.
- Build a real marketing asset: Walk out with at least one working marketing asset, built live during the day's content sprint.
This program is designed for senior leaders responsible for marketing, innovation, strategy, and growth, including:
- Business owners, Founders, and C-Suite Executives: CEOs, COOs, CFOs, CIO/CTOs and CMOs
Executive Certificates are open to companies that are:
- Generating more than $250,000 in annual revenue
- Operating for at least 1 year and registered in Canada
- Offering an attractive value proposition
Please register even if your company does not meet all the criteria. Applications will be reviewed on a case-by-case basis. For more information contact Maria Grazzia Alvarez at malvarez@bot.com.
Join WTC Toronto's new Executive Certificates course to give your business the advantage it needs to succeed.
Agenda
Led by industry experts and thought leaders in trade and finance, this session will cover a wide range of topics including:
- 9:00-10:00 AM: Registration, opening remarks and company introductions
- 10:00-10:35 AM: Marketing performance through an AI lens
- 10:45-11:20 AM: Agentic AI in marketing: what’s actually new
- 11:25-12:00 PM: Agentic AI use-case audit
- 12:00-1:00 PM: Lunch
- 1:00-1:30 PM: Build vs. Buy: choosing the right AI marketing tools
- 1:30-2:00 PM: Funding AI growth marketing initiatives
- 2:10-2:50 PM: Data consent & governance – the Canadian way
- 2:50-3:20 PM: AI content sprint
- 3:25-4:20 PM: AI search & visibility optimization
- 4:20-4:30 PM: End of day remarks
Speakers
To be announced
Tickets & Registration
Apply now to secure your spot.
FEES
Thanks to our generous partners at Scotiabank, this special session is being offered free of charge to Ontario businesses.
If you have any questions, please contact Maria Grazzia Alvarez – Senior Manager, WTC-T – malvarez@bot.com
